Statistics are fun. Here are a few interesting ones:

• In a Google test, sites that loaded in 5 seconds vs. 19 seconds had 60% more page views per visit.
• In a Google test, sites that loaded in 5 seconds vs. 19 seconds produced 2x more revenue.
• According to Google trends, search queries that contain a qualifier such as “nearby” or “near me” doubled in 2016.
• There were 7.8 million small- and mid-sized businesses in the U.S. in 2016—a record high.
• Over the last five years, smartphone adoption among seniors has nearly quadrupled.
• 40% of seniors in the United States own smartphones.
• Less than 50% of Internet users can correctly answer half of the questions on a difficult knowledge quiz of cybersecurity issues and concepts.
• 33% of Americans live in a household with at least three smartphones.
• More than 90% of U.S. consumers use email daily.
• Since 2015, U.S. businesses have increased spending on original digital video by 80%.—The Business Journals, 2018 Predictions

• Around 42% of adults ages 65 and older now report owning smartphones (as compared to 18% in 2013). Pew Research Center
• 87% of seniors living in households earning $75,000+ a year say they have home broadband. Pew Research Center
• 98% of Americans earning $75,000+ per year use the Internet. Pew Research Center
• Only 10% of respondents to a Pew Internet survey knew that turning off the GPS function of your smartphone does not prevent tracking of your phone’s location. Pew Research Center
• 73% of online accounts use duplicated passwords, making these accounts more vulnerable to hackers.Telesign
• According to @ahrefs, the average #1 ranking page will also rank well for around 1,000 other relevant keywords. @ahrefs
• Mobile sites lag behind desktop sites in key engagement metrics such as average time on site, pages per visit and bounce rate. This can be a problem for retail sites, as 30% of online shopping purchases happen on mobile phones. Think with Google
• 40% of consumers will leave a web page that takes longer than three seconds to load. Think with Google
• According to one Google study, fewer images per page creates more conversions. (This is because more images often slow down the loading of a page.) Think with Google
• Teens prefer to connect with people via text more than twice as much as messaging apps or in-person. Google

• 70% of black millenials say they are more likely to buy from a brand that takes a stand on race-related issues. Think With Google.
• Paid YouTube mobile advertising is 84% more likely to receive attention than TV advertising. Think with Google. 
• In March 2017, Android passed Windows as the world's most popular operating system in terms of internet usage. Statcounter.
• In a study commissioned by Search Engine Watch, 63% of the top ranking sites for 10 major industries included keywords in their domain URL. Search Engine Watch.
• Per Search Engine Watch, Google Adwords advertisers are seeing conversion rates of 2.70% on the Search network and .89% on the Display Network. Search Engine Watch.
• In a study of 5,432 US consumers, 19% of consumers identified search as the most influential channel when researching their most recent purchase versus only 7% who said the same for any form of offline media. Advertise on Bing  
• Less then 15% of marketers using paid search tactics take advantage of all available features. Advertise on Bing.         
• Poor customer service and employee behavior account for 57% of complaints to local merchants. Get Five Stars.
• The average American spends 40 minutes a day on Facebook. Sprout Social.
• 72% of Americans 50-64 years old use Faceook. Sprout Social.