Digital marketing is like making a cake. You just need the right ingredients and a little instruction. In this article, I'll go over the most useful digital marketing methods, and demonstrate how, when you mix together just the right amount of effort into each channel, you’ll connect with more consumers who are interested in your products. The results will be delicious!

Your adventure in email marketing is almost at its end. You’ve spent hours designing your email, composing exciting text and compiling your mailing list. You hit the send button and then wait for the revenue to pour in. But how can a small-business owner tell if any of this is working? How can you differentiate sales that come in via your e-newsletter from other sources? To answer these questions, we’ll turn our focus to email marketing analytics. In this article, we’ll define some key terms and discuss how analytics data can inform your marketing strategy.

“Did you know the attention span of the average adult is less than a goldfish? That means adults typically pay attention to one task for about 8 seconds.”

—Campaign Monitor

Part I of our "How to Get the Most Out of Email Marketing" series