SEO

How To Be On Top Of Google? Step 2

This is a continuation of my last post on understanding what people search for on the internet and developing keyword strategies for Search Engine Placement (SEP).

How To Be On Top Of Google? Step 1

Most businesses want to be on the top of a Google search.  Being on the first page of Google is a direct measure of how well a website is optimized for Search Engine Placement (SEP).  It is well know that almost every everyone who searches for products and services on the web, usually stay on the first page of results.  Rarely, will someone click to the second page and even more rarely will they click any further.  I think this concept is fully understood.  The issue that is less understood is exactly what people search.

How Do You Use Twitter

As a business owner, I have always had a hard time trying to figure out how social networking can really help me. I am not interested in learning what someone else had for breakfast and I don’t have time (nor do I want) to share anything personal. Facebook business profiles are fine if your so called Friends or Fans can stand hearing from you regularly. But that is why Twitter is perfect. I believe Twitter is different than all of the other social networks and in a league of its own when it comes to helping businesses market.

Change is Good

Change Is Good!

Have you ever found a Web site you liked, and then noticed that over time it remained stagnant, with no new content or updates? After a while you probably stopped visiting that Web site, since there was nothing new to see. Visiting a stagnant site is like going into a store and finding old, dusty inventory all over the shelves. Business owners often hastily put up a Web site, then forget about it, allowing it to become dated—losing the potential benefit of their initial investment of time and money.