Should I include links from my Web site to other sites?

Including relevant links to other sites is good business on the Web. For example: If you operate a store that sells ski equipment, including a link to the manufacturer’s Web site would allow those visiting to find out more about some of the products that you offer. Overall, links are easy to include and are a great way to provide additional information, entertainment and education to your site’s visitors, all of which increases the likelihood that they will become customers.  However, it is more important to the search engines that other relevant websites link to your website.  Contact your suppliers, clients and affiliates and ask them to link to your website.  Incoming links have a high value to your search engine placement.