Business

Why Should I Trust You?

Why Should I Trust You?

By Jim Brumm, Staff Writer

I don’t know who you are. I don’t know your company. I don’t know your company’s products. I don’t know what your company stands for. I don’t know your company’s record. I don’t know your company’s reputation. Now, what was it you wanted to sell me?

Losing Profits

Are Half of Your Profits Going Down the Drain?

When a customer of yours feels like she received a poor product or service from your company she’ll quit buying from you in the future. That statement is obvious. And, if you run a good business that situation rarely occurs. So the rare loss of a customer due to a mistake is “small potatoes” compared with losing a significant percentage of your satisfied customers. This is what I call THE BIG SIN!