Web Site Marketing

What is SEO and how does it effect my web site?

SEO stands for Search engine optimization it involves building new websites, or changing existing websites, so that they rank highly in a search engine’s organic (free) listings when users search on terms that are related to the site’s content.  Google maintains a 60-70 percent share of all searches in the United States.  One of the main elements that determain your search engine listing is content.

How do I promote my Web presence?

Promotion of your Web site is critical to its success. If nobody knows your site exists, nobody will see it. Word-of-mouth advertising is valuable, but not enough to garner a return on your investment. Luckily, there are ways to go about promoting your Web site that are relatively simple-and effective. Manage your website content.  Update your site frequently.

How is a Web presence different from traditional advertising?

A Web presence is much like radio, print, or television advertising in that your goal is to determine your target audience, capture their attention and motivate them to action. With traditional advertising it is sometimes possible to make a poorly-conceived advertisement work for you as long as you saturate the medium being used. This is not the case on the Worldwide Web. If your site is complicated, poorly designed and impossible to navigate easily, people will simply move on and probably never return no matter how well your site is ranked within search engines.

How to Grow My Business

You can grow your business with Internet marketing which includes search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising and viral marketing.

 

Phrase Domains?

You can always add an additional domain name to your existing site. Have you seen the latest trend? Phrase Domains such as “gettheglass.com” or “morethanpaint.com”. If your domain is too hard to convey to your clients, perhaps the next step is to go with “ComeOverAndSeeMySite.com”

Check now to see if that additional domain name is available for your site.

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