Making The Most of YouTube

You’ve heard YouTube is a great way to market your business.  It’s free for everyone and you probably can’t find a business that hasn’t at least heard about it.  After all, over 80 million videos are being watched daily!  So you’ve decided to take the plunge and have just finished shooting a great short video that highlighting your business and workers. Hopefully you haven’t gone all “Hollywood” and have shot a reality video.   Your video tells a story of how your business or team tackled a project in a short, concise way.  It’s perfect!   Now all you have to do is figure out how to use it in your online marketing.

Before you open that account here are a couple things to keep in mind:

1. Use your domain name as your user/account name – this is a social networking strategy.
2. Have the Nu-Designs team incorporate the YouTube video into your Website.  If your site was built in the search engine friendly Drupal platform, there’s already a YouTube ready module.  It takes about an hour to install the module and will allow authorized users to simply copy and paste the video code to display as many videos as you want.  Many companies are using this inexpensive way to show how to install or use their products such as:  www.DiamondCertified.org
3. When naming or titling your video take advantage of keyword strategies by naming the video the keyword phrase – remember to use this same strategy when describing your video too.
4. Video tags are great because this is how your target audience will find your video and ultimately your Website!

The benefits include:  

• Increased traffic to your site.
• Strengthening your keywords.
• Another opportunity for incoming links from those that found you on YouTube first.
• It is something you won’t have to pay Web “master” to do;  it’s simple and quite easy to do; and a great way you to promote your online business.