Use The Right Words for Better SEO

Use The Right Words For Better SEO

The art (and it is an art) of using just the right words and phrases in a Web site is part of an overall content, language and design system called Search Engine Optimization, or SEO. When someone uses a term or phrase to find something on Google or Yahoo or MSN, the Search Engines aren’t actually searching the entire internet each time. They are comparing information from their own files. Which means those exact words or phrases must be within their files in order for the search engines to take Internet users to the sites they are seeking, e.g., your site.

Not having the right words in your site can hurt you. Example: We had a new customer who sold apples to companies that made apple juice. This man was getting low search engine results and couldn’t understand why. It turned out that although his apples were sold primarily to apple juice companies, the words “apple juice” weren’t used together anywhere in his site. His potential clients were typing “apple juice” into search engines and those search engines were ignoring his site. Relevancy is imperative! Use the right words.