Change is Good

Change Is Good!

Have you ever found a Web site you liked, and then noticed that over time it remained stagnant, with no new content or updates? After a while you probably stopped visiting that Web site, since there was nothing new to see. Visiting a stagnant site is like going into a store and finding old, dusty inventory all over the shelves. Business owners often hastily put up a Web site, then forget about it, allowing it to become dated—losing the potential benefit of their initial investment of time and money.

Fact: Search Engines such as Google or Yahoo constantly send out “spiders” to monitor and detect change within every Web site in the world. If a spider detects no change they move on. However, when they do detect change in content, layout or design, they carry this information back to their main database where it is indexed and updated. Web sites that change regularly are treated as more relevant and get more attention from search engines. Change is good—update your Web site on a regular basis.