Blogs

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administrator
August 15, 2012

Blog Marketing Done Correctly Adds Value

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 A recent posting at Lexus-Nexus touts the effectiveness of blogs for generating new clients for small and solo legal practices. While the number of firms using blogs is still small, it is growing, according to the most recent American Bar Association Legal Technology Survey. The survey’s authors conclude blogging is an immediate opportunity for firms, especially those that practice in highly specialized disciplines of law. 

Sean's picture
Sean
April 23, 2013

Don't Miss The Opportunity To Cross-Promote Locally

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Cross Promotion can be the key to targeting potential customers in your local market that otherwise you would not be able to reach . The strategy to undertake differs greatly from larger corporate models.  Here are a few creative ways to promote your business locally: 

Sean's picture
Sean
April 11, 2013

Get Your Customers To Open Your Email Marketing Campaign

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 The ultimate goal of a massive email campaign is for your potential customers or returning customers to actually open the email. That being said, it is much easier said than done. 

Sean's picture
Sean
April 03, 2013

Craft The Perfect Social Media Plan for Your Business

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Social media has become an integral part of the fabric of our culture. However, social media is not just an American culture phenomenon. In April of 2012, Facebook counted 845 million users worldwide who actively visited the site. Additionally, Facebook page views account for a full one fifth of all global page views on the Internet. In the U.S., an estimated 150 million individuals log into their Facebook accounts at least once per day.

Sean's picture
Sean
March 13, 2013

Negative Comments Are a Chance To Connect With Your Customers and Show You Care

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Before you post content on your social media networks for your business we find that it is important to ask yourself a few critical questions first. The most valuable of which is how to respond to a negative comment? Rather than worrying about the potential bad outcomes remember that this is a chance to connect with your customer base and let them know that you have your ears to the ground and are concerned with your reputation.
 
1. What are the underlying motivations?
 
Consumers who co-opt brands in some way usually wear their heart on their sleeve. One can tell quickly whether they love the brand or dislike the brand. This will frame the response.
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